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What is AdSense?

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text ads on your site.  In other words, you're helping Google advertise and they pay you a percentage (roughly 60%) of what they earn.
This program is called AdSense.
Every website owner should at least consider the program.  Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.

How Much Can You Earn With AdSense?

The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount.  I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money,mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web. 
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click.  That's as detailed as their stats will get.  Also remember, that's only an average.  You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about.  That way you'll have a much easier time creating a generous amount of content on that subject.  


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AdSense Rules of Content




Before you put your site together you have to make sure your website complies with AdSense policies. The policies state that your site cannot contain any of the following materials:

  • No pornography is allowed. Content of an adult or mature nature is forbidden.
  • No hacking or cracking material.
  • No excessive use of bad and offensive language.
  • Violent content, racially abusive material, or any content that instigates religious intolerance is prohibited.
  • Any content that promotes the use if illegal drugs or drug paraphernalia.
  • No gambling or casino type content is allowed.
  • The use of repetitive, irrelevant keywords in either code or content is forbidden.
  • Any content than can be deemed to illegal or promotes illegal activity and any content that infringes on the rights of others.
  • Copyright material is not allowed.
  • Sales or promotion of certain materials that include:
  • Weapons and ammunition
  • Alcohol of any sorts
  • Tobacco products of any variety
  • Prescription  drugs
  • Replica goods

AdSense Rules of Conduct

 

After you have created a site that has been accepted by Google you have to be aware of the following AdSense rules of conduct to make sure you don’t fall foul of them in the future:
  • Encouraging visitors to click AdSense Ads are strictly forbidden. Do not attempt to do so in anyway.
  • Don’t attempt to confuse visitors by overlapping disguising or covering ads with images or text so that users are tricked or they cannot distinguish between content.
  • Participating or creating ‘click groups’ (sets of people that click each other’s Ads) is banned. Google have very clever means of detecting such groups.
  • Ads cannot be put on empty pages (pages with no content), pop-up pages, error pages, contact forms or registration pages.
  • You cannot use automated bots to boost the amount of clicks on your site.
  • Do not overpopulate your pages with Ads. Don’t display more than the maximum allowed by Google, which at the time of writing is: 3 ad unit, 1link unit, 2 search boxes and 2 referrals.
  • You shouldn’t have more than 1 AdSense account. All your sites can be registered under your sole AdSense account.

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